Wishlist Events

Wishlist Events capture key shopper interactions with products they have added to their wishlist, enabling personalized engagement and timely marketing automation. These events allow you to respond to critical shopper intent signals such as product interest, changes in availability, and shopper-driven sharing actions.

Each event represents a distinct trigger in the shopper journey and can be used to power downstream systems like email campaigns, in-app messaging, analytics, or third-party integrations.

The following Wishlist-related events are supported:

Added to Wishlist: Triggered when a shopper adds a product to their wishlist, indicating purchase intent.

Wishlist Reminder: Sent as a scheduled nudge to bring shoppers back to their wishlist.

Wishlist Price Drop: Triggered when the price of a wishlisted product drops, helping capture interest at the right moment.

Wishlist Low Stock: Fires when inventory for a wishlisted item falls below a defined threshold, creating urgency.

Wishlist Back in Stock: Triggered when the inventory of a previously low-stock item increases above the set threshold.

Wishlist Share: Captures when a shopper shares their wishlist with others, expanding product visibility through organic reach.

Wishlist Tag Change: Triggered when the tags associated with a wishlisted product are added, removed, or updated

Wishlist Metafield Change: Event fires when custom metafields associated with a wishlisted product are updated

Each event includes rich contextual data such as product details, user attributes, device information, and custom properties, making them ideal for building intelligent, personalized shopper experiences.